A new perspective on the cancer journey

When Renee King, the Director of Brand Strategy and Marketing for Pink Ribbon Girls explained

the organization’s mission to me, partnering with them to create a video for the Ignite the Fight

event was a no-brainer. It was clear that Pink Ribbon Girls was an organization that had a very

real and meaningful impact on the lives of those it serves. However, I had no idea how real and

impactful that impact was until the day of production.

It was story after story about battling cancer while being a parent, balancing work and life, being

strong for your loved ones and so on. It was emotionally heavy, to say the least. I can’t imagine

going through that. These women were fighting for their lives while still living their lives. Then

each story ended on a positive note about how the support that Pink Ribbon Girls provided

made all of the difference. “Because of Pink Ribbon Girls, I’m here to give someone else hope,”

is how one woman summarized her journey. Another said, “because of Pink Ribbon Girls, I

wasn’t alone at one of the darkest points in my life.” PRG was their rock.

As someone who hasn’t personally been through anything like cancer, it’s hard to fully

appreciate how important it is to have someone who’s there to help, to listen, and to say, “it’s

going to be OK.” While editing the video a few weeks later I realized that because of Pink

Ribbon Girls, I know what “no travels this road alone” truly means. Thank you for the opportunity

to tell that story because it is definitely a story that more people need to hear.